![]() ![]() In other words, they’ll make your life a whole lot easier. ![]() These tools will spare you the hassle of jumping from software to software to gather relevant data for your marketing project. How can you make sure your website fits into all these categories?īetter yet, how can you make sure your website is well-optimized without it wasting a lot of your time, money, and energy? These are some of the many factors Google considers in its search algorithms. It follows proper keyword research, offers a great user experience (UX), posts expert content, and has a great social media strategy. SEO sounds easier than it is to implement - but, from a holistic perspective, a well-optimized website means it’s one of the best in its market. That’s why you want your customers to find your business easily by building a solid SEO strategy that makes your business stand out. This means that instead of paying to be on the top of search engines (such as Google), you’d follow SEO strategies to rank higher organically.Īs one of the most important aspects of marketing, a well-optimized website is what’ll put your blog, marketing campaigns, landing pages, or product pages in front of the right prospects instantly.Ĭonsider this: If you found what you wanted to buy on the first page of Google, would you bother visiting the fourth page? Probably not. SEO is the process of optimizing your website with the goal to improve your rankings in the search results and get more organic traffic to your website. Before we delve into the features and pricing of SEMRush and Moz, let’s do a quick recap of what SEO is and why it’s important.
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